Thursday, April 3, 2014

Janet Yellen made a speech on Monday at the National Interagency Community Reinvestment Conference in Chicago, Illinois. The speech, which has been labeled by the press as extremely dovish, focused on unemployment. Yellen stated that she believes that there is still a significant amount of “slack” in the job market. She defined slack a time when “significantly more people willing and capable of filling a job than there are jobs for them to fill” and that “during a period of little or no slack, there still may be vacant jobs and people who want to work, but a large share of those willing to work lack the skills or are otherwise not well suited for the jobs that are available.”

 

Yellen cited the unusually high number of workers who are working part time but would like a full time job, the fact that the decline in unemployment has not helped raise wages, the large number of unemployed who have been out of work for six months or more and the low participation rate as evidence for the “slack.” In fact, Yellen stated that the 63% participation rate could actually be “overstating the progress in the labor market.”

 

She went on to say that the country is experiencing cyclical unemployment and that monetary policy is an effective tool for stretching the recovery and creating jobs.

 

In a somewhat unusual move for a Chair of the Fed, Yellen humanized the issues at hand by specifically mentioning the cases of three individuals: Dorine Poole, Jermaine Brownlee, and Vicki Lira. All three have lost their jobs during the recession and have not been able to find another, and thus are “a reminder that there are real people behind the statistics."
This foray away from the standard hard facts usually found in a speech given by Chairs of the Fed did not exactly go swimmingly, however. As it turns out, two of the individuals cited by have criminal records that may have been preventing them from getting jobs, muddling Yellen’s message somewhat.

http://www.federalreserve.gov/newsevents/speech/yellen20140331a.htm

Price

Can Amazon Rival Apple?

Amazon recently unveiled a new product hoping to draw customers away from ever expanding Apple. In a special debut, which media were invited to, Amazon debuted its Fire TV to compete with Apple TV last week in New York City. The company is marketing the product at $99 and claims it provides faster, more reliable service than similarly priced items. The device is about the size of a cd case and runs Google Android software. While the item's claims and presentation are impressive, it remains to be seen if the product provides any new advantages.

The item is priced the same as consumers, which initially dampens it reception in my eyes. There are already similar products on the market, what would draw consumers to Amazon's product? One of the main advantages it proposes it increased speed and functional performance than its competitors. I've used Apple TV before, the device runs acceptably fast and I found no problem with its performance either. Claims about speed and performance are not going to bring the average consumer to the Fire TV.

Yet, Amazon's Fire TV also offers TV streaming services like Hulu and Netflix. While these services require a fee to use, they still differentiate it between similar products. I don't find this is as a particular improvement though either. Many consumers already have these services and do not need a streaming device for their TV to enjoy them. The Fire TV also comes with free and purchasable games, yet most consumers play games on tablets or video game consuls

Overall, Amazon's release of the Fire TV confuses me. There are already similarly priced items available that offer many of the same services. Amazon may get some new customers, but I doubt the product will do that well. It doesn't differentiate itself enough from previous products to offer the same price. While the Kindle appears to be competing fairly well with the iPad, in my opinion the Fire TV will not compete with Apple TV.

-Det Beal


http://www.charlotteobserver.com/2014/04/02/4811985/amazon-unveils-fire-tv-set-top.html#.Uz4O09xlNU0

McDonald's Fate after the Launch of Taco Bell Breakfast


Preparing for the Taco Bell breakfast launch on March 27, Taco Bell marketers were the pioneers of many new and memorable advertising techniques. Besides being the first brand to take advantage of Snapchat, Taco Bell used promotional tactics such as the Taco Bell Breakfast Phone. The phone was sent to 1,000 Taco Bell lovers. People were instructed to keep the phone on them 24/7 in order to receive missions and win special prizes. Many of these missions involved them tweeting and promoting the breakfast items on social media, essentially just giving more publicity to the launch.

Then there has been the infamous Ronald McDonald commercial all over TV and the Internet. Taco Bell found 25 men, named Ronald McDonald from all around the United States, to endorse its breakfast products in a witty commercial clearly challenging McDonald’s.

These breakfast products that the Ronald McDonald’s promote include:
-A.M. Crunchwrap- Scrambled eggs, a hash brown, cheese and bacon, sausage or steak in a flour tortilla
-Waffle Taco- A waffle wrapped around a sausage patty or bacon, with scrambled eggs and cheese, served with a side of syrup 
-Bacon and Egg Burrito- Bacon, scrambled eggs and cheese wrapped in a flour tortilla
-Sausage Flatbread Melt- A sausage patty topped with cheese wrapped in a flatbread and grilled




McDonald’s originally launched its breakfast menu in 1975 and it currently makes up 20 percent of its U.S. sales. But now, Taco Bell’s breakfast could threaten this revenue stream for McDonald’s. After McDonald’s reported a 1.4 percent sales decline in February, the question is will Taco Bell’s breakfast continue to effect McDonald’s sales in the future?

It is still too early to determine the long-term results, however an immediate war has broken out between the two food chains. One aspect of the fast food breakfast competition that Taco Bell will likely capitalize on is that its menu is available 30 minutes longer than McDonald’s menu. McDonald’s stops serving at 10:30 a.m. and Taco Bell will serve breakfast until 11 a.m.  McDonald’s president, Jeff Stratton, even told the Associate Press, “that cutting off breakfast on the weekends at 10:30 a.m. "doesn't go very well" with people in their 20s and 30s in particular.” Therefore, the company is looking into a way to serve both lunch and breakfast at the same time in its limited kitchen space.

In addition, McDonald’s has been trying to combat the Taco Bell breakfast launch by offering customers a free small coffee during breakfast hours from March 31 to April 13. However with this only being a two-week stunt, I do not see it having a lasting effect on customers beyond April 13.

I believe fast food breakfast-goers will be excited to try Taco Bell’s new products, especially following the successful promotional campaigns. This may give Taco Bell an initial jump in revenues. However once all the advertisements and hype over the breakfast have calmed down, I think many customers will go back to their normal ways. Even if Taco Bell succeeds in capturing a portion of McDonald’s customers, Taco Bell only had $7.6 billion in sales in 2012 compared to the $10 billion McDonald’s made in sales from breakfast alone that year. Consequently, if Taco Bell converts some McDonald’s customers to Taco Bell breakfast lovers, McDonald’s will inevitably still rule the fast food world.


By Becca Boehringer